Real Genius

I'm really pleased about the iPhone and iPod Touch 2.1 software update. So far since completing installations on several units, I have to say that none of the iPhones or Touch has crashed (as yet). Right on!

It's also notable that the apps are much snappier (with the exception of Twinkle - but that might be bad coding). They seemed to get a handle on issues like slow applications and keyboard lag. The push functionality in the MS Exchange and MobileMe is supposed to be much better. But to tell you the truth, I've been having a great MobileMe experience.

For those interested, the iPhone and iPod Touch seems faster in the backup functions and the App installs are way faster. Thank gawd. The previous backs took so long, I could microwave something and eat it and the backup would still be going. This is a true improvement.

The last thing to note is Apple Genius. This is interesting because you can select a single song and then then touch the "Genius," button and it creates a playlist based on what goes well with that particular song. And to tell you the truth, it's flat out amazing. It not only appears in you iPhone and iPod Touch, but iTunes 8 (which is awesome by the way). in iTunes, based on what you are playing it analyzes your music collection (no private data is kept on file) and compare it with what other users are listening to and then makes suggestions to you.

To be quite frank coming up with cool playlists and finding new material generally sucks. There are times I've wasted hours attempting to "discover," new music still only to come up empty. Genius has been offering some really good choices and introduced me to some things that I wasn't aware of. It's a Win - Win.

Let me know your thoughts. I look forward to hearing your experience.

Tech-On,

~ Jaye

Brand Rehab

It's been an interesting watch to see how Apple has been dealing with the negative press around the iPhone, the related firmware updates and MobileMe. Part of it has been of their own making. My impression is that Apple bought in the their own halo spin and elevated their arrogance and just plain unrealistic hype.

The latest example of Apple in brand rehab is their something Apple has not been very good at... Communication. Their great at image, but actually having a dialog is new for them. They are used to telling companies and people how it is, not actually listening. It will be interesting to see if Apple maintains this over the long haul. Only time will tell.

Another thing that they have been doing is acting "humble." The MobileMe team has repeatedly admitted they "screwed up." Recently Apple without any special request gave users who signed up before August 18th another 60 day extension. In an email they literally said, "MobileMe was not up to our standards," and stated that they have been working diligently to make things better. This is un-Apple-like and is a major shocker.

I can say this first hand, because I've had at least three horrendous experiences with Apple over the last 7 years I've been using their products. One time I was so made, I literally almost poured lighter fluid over my laptop to set it on fire. thank gdness my wife took away my lighter fluid and matches.

A finally Steve Jobs made a startling admission as to "buggy" iPhone firmware stating that by September they will deliver "crash-free," software. That was amazing that Jobs did that and nearly unheard of. He is a CEO who is not glossing over things , trying to hide or send some fool out to the masses to repeat what he needed to answer to himself. Finally a CEO earning his money and taking responsibility.

All-in-all is appears that Apple is making a "serious" good-faith effort to get things right and live up to a more positive reputation. Instead of being considered the champ, they seem interested in living the role. That's a refreshing change. They are definitively on the move to rehab their brand. Why? Maybe their realize that they really do need their customers, if they intend to move forward as a global corporation.

// Jaye

Woe is Me

I'd been thinking of checking out MobileMe for the family. I was thinking that it would be a good backup for contacts, data storage and a few other things that I liked the idea of. It had been a tempting proposition until the disastrous launch reports. To get a feel for what's been going on, ust check out the support forums on Apple's own servers. After reading though some of the problems, you just kinda say, "Wow, that's gotta hurt."

Currently there is a "MobileMe" Status page (personally I'm wondering who the staff memeber is that has to pen that page). Steve Jobs must be taking massive heat for all the crap (and I do mean crap) going on in that division. This roll out has definitely effected shares on the stock market, company image and has Microsoft dancing the "Happy Dance." My guess if it hasn't already happened, a few people have been fired. It's a major embarrassment for Job and Co. And I think we all know how ANY CEO hates to be made to look incompetent or just not delivering on products and services.

So what's an Apple fan supposed to do? That remains to be seen. One would think that the real question is, "How would MobileMe" help me in my day-to-day experience. Depending on how you answer that question should determine whether you get the service or not. Reports have been coming in from all over the web that the MobileMe issues are effecting about 1 percent of customers. That's a very small percentage and can make jumping in worth the risk. But for those folks in the one percent, Woe is Me.

~ Jaye Morris